2011年8月17日星期三

"An angry bird," the story behind

Since the iPhone as the smartphone market, one of the mainstream, not only changed the majority of people use cell phones, many cell phone game industry have also catch this wave of apple boom, and then introduced various new and interesting games. Although the price of these games are generally not high, and even can be quite inexpensive, but its impact on the overall gaming market forces can be said not to be underestimated, even for handheld games manufacturers Sony and Nintendo feel threatened. Apple has long been occupied and pay to download games first "angry bird (Angry Birds)", this wave can be called the biggest beneficiaries of the apple craze. "An angry bird," not only has a very impressive record in the world of downloads, even if the phone is not smart people, certainly in the movie promotional video, PSP, or even a browser to see them in applications such as presence ! "An angry bird," the developer Rovio Mobile is the second after Nokia in Finland, one of the most successful, but perhaps you do not know, Rovio Mobile in the "angry bird" previously developed over 51 games, and in 2009 early, Rovio Mobile almost faced bankruptcy. However, what an opportunity they create a best-selling worldwide, almost all ages love the phone all game?
The time to take a glimpse of the players, "an angry bird" behind the secrets behind the production, look at a few lovely but feisty bird, what to bring to the market how the whole game sort of inspiration. s
Rovio Mobile's rise in 2003, Rovio Mobile's founder - Nicholas? Hart in his studying at the University of Helsinki, Nokia and HP participated in the design competition sponsored mobile games. He and two other teammates to a real-time multiplayer game "Cabbage King (King of the Cabbage World)" won the championship. They therefore one with the game plan, then worked at HP's Peter? Vista Barker formed a deep bond, Vista Buck was the potential for them to make the game feel very surprised, but also encourage them to make more games to gain experience.
Nicholas followed in 2004, "Cabbage King" sold the copyright Sumea (now Digital Chocolate, representative works are "big military onslaught," "zombie Full House" etc.), and founder of the funds Games Relude. He invited his brother Michael? Hurd as the company's executive director, and to contract for Sumea game development work as the most important source of income. In the same year at the end, Relude officially changed its name to Rovio, when Mike's father - venture capitalists - QIAGEN? Hart saw the mobile phone market because of the potential, then large-scale investment in the Rovio around 1 million euros, the company expanded to 50 scale human scale. However, while a company's prospects seem promising, but then as CEO of Mike's worried the current situation, he believes blindly for the other major game companies outsourcing work is certainly quite stable, but he hopes the company can develop a long-term goals, and strengthen the relevant marketing capacity to create in the future sufficient to represent a company's work. But as a major investor in the company, but also he has with his father QIAGEN hold the opposite view, in the twists and turns later, Michael angrily decided to leave the company in 2005, and instead engaged in the printing-related work.
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