From the earliest days of vaudeville in a multi-LCD LCM "Today" over the top of Internet browsing, delivery, accessibility and wealth of human entertainment continues to evolve and has always been closely linked with technology. Even the French term vaudeville (Voix De Ville, or "Voice of the City") has its roots in the reflection and delivery of popular feeling day in his big theatrical palaces to the cutting edge of that era, the acoustics, stage lighting and design.
Think about the icons of a bygone radio and the early days of television, which began in vaudeville and then Borscht Belt. Jack Benny, Kate Smith, Bob Hope, Milton Berle, Judy Garland, Sammy Davis Jr., Red Skelton, Burns and Allen, even the Three Stooges, many of them (older) artists were supposed to evolve their entertainment and delivery of the Payment in the Palace ", then the top of any career artists, films, radio and eventually a small screen TV. All media included a disruptive technology that changed the dynamics of entertainment content for an audience forever.
We (the viewers) continue to develop our consumption behavior in response to a technology day. And today, that the behavior of "a fragmented viewing experience." Here's how a recent report by Accenture puts it, "There is not any delivery channel or device that receives continuous attention of viewers watching currently consists of a constantly changing mix of different devices for different reasons, all. At the same time."
And what the Holy Grail of the "most attractive" to consumers? According to Accenture rates, "catch-up TV to pause and look at your leisure." They say a full 40% of respondents worldwide have identified this feature as a major video-on Internet services in 2011, their use of consumer Survey. By location, U.S., UK and Australia were all at or near 45% in this category. And to underline its importance, the additional feature of the TAC (time shift, including storage and display when) was estimated to number two on 24%. Web surfing, the device shifts and interactive social networking to access all followed by 14%, 12% and 11%, respectively, in the world is looking at the top of video over the features of Internet services.
Here's the thing, as technology continues to empower consumers, "authorized" viewer wants the same experience, the freedom of choice and access to content on a schedule of their choice. In addition, viewers using secondary devices (second screen or a personal device on-line) to increase the content broadcast during the show.
And this is what is challenging entrenched broadcasters today, whose value for their clients (advertisers) delivers ad message to the "continuous attention to the audience." This technology, which dramatically eroded these audience numbers.
But we believe that broadcasters are finally getting it and that's the proof. At NAB this year's key message was, "... what the content of life on any platform." In fact, the show organizers have now described the event as "... all over the world gathering place for broadcasters, digital media and entertainment professionals, and even a program of the conference began to think that an understanding with two days devoted to the" content "and a day in the Content in the cloud. These are encouraging signs of evolution, but the problems have just begun. LCD module manufacturers China
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