Policy and market environment, improve the household electrical appliance enterprises "decompression"

Since April, China's macro-economic environment is getting better, Household electrical appliance enterprises policy and market environment and fully utilized to improve and enhance profitability.

Policy "a control to ensure" the introduction to the development of improving the business environment

Economy of the Chinese people, the rich party before the interview, the school professor, said: "Because it is' to ensure high growth in a special place 'control to ensure' the future development of enterprises will be more relaxed space."

Galaxy Securities analyst Zhu Lijun, said in an interview: "A home appliance control and corporate tax reform will bring, such as security, liquidity will ease pressure on cash flow business benefits."

In addition, the "home appliances" since last year in Shandong, Henan, Sichuan, in December in the three pilot provinces, is preparing to "home appliances" in scope covering 12 provinces, autonomous regions, "home appliances" product range will also be from the fridge (refrigerator),

Television and telephone extension of washing machines and other fields.

Vice Chairman, China's household electrical appliances

Liu Fu said in an interview: "By 'home appliances' capacity to absorb excess appliances, household appliances to help reduce the trade surplus in international trade, reduce trade friction."

Huang Xiaoming, vice president of Midea Group, said in an interview, "home appliances" on enterprises is a new growth point, it can help enterprises to expand their sales territory, product line and brand expansion. He said: "At present, the United States has the follow-up action is 'home appliances' to do some appropriate product development and reserves, homework 'home appliances' laying of sales outlets, and three expansion of the operation of four advertising market."

See Department of Commerce website, home appliances Category 3 pilot product prices are as follows: in less than a price of 1,500 yuan TV Refrigerators (including freezers) units less than 2,000 yuan, mobile phones cost less than 1,000 yuan. Konka Multimedia Marketing Center, Mu Gang said, "home appliances", ending nearly 20% price cut will help stimulate rural home appliances consumer market. Not only that, "home appliances" will be greatly compressed, "motley crew" of people living in rural market space, will help to optimize to improve the industry concentration and competition.

Over the past two years, the Chinese government issued a series of policy support Flat-panel TV industry. Accordance with the "Eleventh Five-Year Plan", the State will focus on supporting the development of flat panel display industry, encourage the display module Panels and other production enterprises to invest and build factories in China. In addition, according to China's accession to the World Trade Organization commitments, from January 1, 2008, the State further adjustments to reduce the TFT? LCD (thin film transistor) LED backlight module used in the production of optical components and other electronic products.